Do you know where I can find the gross margin of the energy drink industry?
American Fact Finder http://factfinder2.census.gov/
Have handy before searching:
- NAICS classification for your industry [for example NAICS 4244903 softdrink manufacturing contains "energy drinks"]
- Intended geographic area
- View a quick How-to tutorial for how to build a table
Note, tables generated by the US Economic Census may be long to download, stick to the bookmarking which will retain search parameters and recreate the table elsewhere; can be saved or mailed as a link.
Mergent Online provides gross margin of individual companies, but not industry. Seek and compare 3+ players in an industry (for example, Nike, Adidas, and Reebok) by retrieving gross margin metrics for each of these companies, and then extrapolating.