Answered By: Macee Damon
Last Updated: Jul 27, 2017     Views: 14

Under each database name in bold below, there are some search terms that work well for these databases. You can also use your own keywords or phrases.

**To search for an industry, add "AND [type of industry]" to a term chosen from the list below.

(examples: Brand scandals AND automobile industry, Brand scandals AND apparel industry)

**To search for a particular company, add "AND [company name]" to a term chosen from the list below.

(examples: Corporate image AND Toyota Motor Corporation, Corporate image AND Apple Inc.)

Business Source Complete (EBSCO)

Brand scandals

Brand scandal spillover

Brand repair

Brand image

Corporate turnarounds

Corporate image

Damage control (Public relations)

Manufacturing Industries – Defects

(name of company) -- Trials, litigations, etc.

ABI/Inform Global (ProQuest)

Brand image

Corporate image

Reputation Management


Business Insights: Essentials

Scandals AND [type of industry] (examples: automobile industry, apparel industry)

Brand image



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