Answered By: Macee Damon Last Updated: Jul 27, 2017 Views: 14
Under each database name in bold below, there are some search terms that work well for these databases. You can also use your own keywords or phrases.
**To search for an industry, add "AND [type of industry]" to a term chosen from the list below.
(examples: Brand scandals AND automobile industry, Brand scandals AND apparel industry)
**To search for a particular company, add "AND [company name]" to a term chosen from the list below.
(examples: Corporate image AND Toyota Motor Corporation, Corporate image AND Apple Inc.)
Business Source Complete (EBSCO)
Brand scandal spillover
Damage control (Public relations)
Manufacturing Industries – Defects
(name of company) -- Trials, litigations, etc.
ABI/Inform Global (ProQuest)
Business Insights: Essentials
Scandals AND [type of industry] (examples: automobile industry, apparel industry)