Answered By: Macee Damon
Last Updated: Jul 08, 2022     Views: 219

Try the following library databases and independent websites:

-- A company's website and/or brand sites may have the following information:

  • Press releases about the company's products and/or services, and other topics
  • Review pages, such as "Testimonials" or "Customers"
  • The company's annual report

-- Insider Intelligence (eMarketer) and/or Statista for rankings and ratings based on consumer satisfaction surveys

--  Nexis Uni database to search Consumer Reports magazine for brand and/or product tests and ratings.

        Sample search: ratings AND Samsung AND "smart TV"

-- J.D. Power Awards Consumer Studies present the findings of a sample of consumers who have used or owned products from selected industries, and rank them based on the data gathered. J.D. Power also issues press releases containing study details and rankings.

-- The American Consumer Satisfaction Index for benchmark data and reports. Search by company, industry, sector, or brand. **You may be asked to fill out a form to download reports.**

-- Yelp or other Web sites or apps that contain customer reviews of products and services.