Under each database name in bold below, there are some search terms that work well for these databases. You can also use your own keywords or phrases.
**To search for an industry, add "AND [type of industry]" to a term chosen from the list below.
(examples: Brand scandals AND automobile industry, Brand scandals AND apparel industry)
**To search for a particular company, add "AND [company name]" to a term chosen from the list below.
(examples: Corporate image AND Toyota Motor Corporation, Corporate image AND Apple Inc.)
Business Source Complete (EBSCO)
Brand scandals
Brand scandal spillover
Brand repair
Brand image
Corporate turnarounds
Corporate image
Damage control (Public relations)
Manufacturing Industries – Defects
(name of company) -- Trials, litigations, etc.
ABI/Inform Global (ProQuest)
Brand image
Corporate image
Reputation Management
Scandals
Business Insights: Essentials
Scandals AND [type of industry] (examples: automobile industry, apparel industry)
Brand image
You can access the above databases from the Library's Databases A to Z listing.
