MRI-Simmons Catalyst (formerly MRI-Simmons Insights) provides access to consumer demographic, psychographic, brand preference, and media data from the MRI-Simmons USA Study and Simmons National Consumer Survey (NCS/NHCS). The surveys provide access to over 60,000 data elements:
Visit the library's MRI-Simmons: How-To Guide for step-by-step instructions, video tutorials, and helpful tips.
