PESTLE (sometimes PEST) is a framework for analyzing the external macro environment of a business or industry, usually specific to a particular country. PESTLE stands for:
P – Political
E – Economic
S – Social
T – Technological
L – Legal
E – Environmental
Use the resources listed on the PESTLE Analysis page of the Company Research Guide to get started with conducting a PESTLE analysis, including:
analyzing a country's economic, business, political, legal and security risk
investigating the ease of doing business
assessing commercial opportunities and challenges
examining social, cultural and environmental issues
