Answered By: Lisa Curtin
Last Updated: Feb 09, 2024     Views: 18

PESTLE (sometimes PEST) is a framework for analyzing the external macro environment of a business or industry, usually specific to a particular country. PESTLE stands for:

P – Political

E – Economic

S – Social

T – Technological

L – Legal

E – Environmental

Use the resources listed on the PESTLE Analysis page of the Company Research Guide to get started with conducting a PESTLE analysis, including:

  • analyzing a country's economic, business, political, legal and security risk
  • investigating the ease of doing business
  • assessing commercial opportunities and challenges
  • examining social, cultural and environmental issues