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Answered By: Dominique Winn
Last Updated: May 21, 2019     Views: 1

Try these E-resources: 

  1. Business Source Complete 
  2. Sports Market Analytics
  3. Catalog had excellent books on Business of Sports. 


Successful keywords = economics, professional sports teams, concession, pricing, cannibal* , externality, penetration pricing.


Atlanta Falcons in Georgia was his specific example of this market phenomena of a new venue/sports arena taking customers from host cities' businesses by offering hard-to-refuse prices. We expanded search to include professional sports (baseball, football) stadiums in general and the markets they serve, and got good results.

Good journals:

  1. Journal of sports economics
  2. Sports Illustrated magazine 
  3. New York Times 



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